Meet the Team

Joe Fida is the founder and driving force behind ToySafe, where advanced engineering meets a deep commitment to protecting children’s environments. With a background in chemical engineering and recognition from Forbes 30-Under-30 and EY Entrepreneur of the Year, Joe has built his career on transforming complex science into practical solutions that make everyday life safer, cleaner, and simpler.

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Today, that mission is more personal than ever. As a proud new father to a baby girl, Joe’s perspective on safety and hygiene has evolved beyond innovation — it’s about creating environments where children can explore, learn, and play without unnecessary risk.

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This belief led to the development of ToySafe’s cold plasma sanitization technology — a chemical-free, battery-powered solution designed specifically for high-touch items in early childhood settings. Joe understands that “clean” isn’t just about appearance — it’s about protection, trust, and peace of mind for families and educators alike.

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Known for his hands-on leadership and relentless attention to detail, Joe continues to push ToySafe forward with one guiding principle: better design creates safer spaces for the people who matter most.

Chrissy Knight brings over 10 years of experience navigating the regulatory and commercial landscapes of both the U.S. and Canadian markets, with a focus on communications and business development. She has worked across multiple industry verticals and understands the financial and operational pressures faced by buyers.
At ToySafe, Chrissy leads communications and strategic positioning, ensuring solutions are clearly aligned with real-world industry needs.